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Archived Farm News
Longoe Sheep feature in new British Wool campaign

The British Wool Marketing Board has been involved in some vigorous promotional work to continue to raise the profile of British Wool and invigorate demand.

The company launched a brand new quality logo for British Wool carpets at the recent National Floor Show in Harrogate. The new logo, which is a key part of the British Wool 'Origin is Everything' campaign marks their year long environmental impact study and gives manufacturers a powerful tool when highlighting their actual fibre content and its environmental rating.

The campaign's imagery includes a distinctive poster showing North Country Cheviot sheep from The Queen Elizabeth Castle of Mey Trust's Longoe Flock in front of The Houses of Parliament, while the launch of the new web-site will ensure that interest in British Wool is stimulated and backed up by a wealth of on-line information.

Richard Poole, European Business Manager at the BWMB commented:

'We made a conscious decision 18 months ago to pursue a detailed impact study on our fibre and how it affected the environment. The research has now been completed and we are satisfied that the results will give our manufacturers a solid environmental advantage in both using and promoting the British Wool brand.'

'The industry will now have measurable data which positions British Wool favourably for the growing environmental agenda. This will be of key importance to commercial carpet manufacturers and buyers.''Introducing the logo will see a new standard for British Wool carpet aimed at buyers who want to know the pedigree of the fibre content. Our existing Shepherd's Crook logo remains as a symbol of British Wool in product. This new label will only be available to manufacturers who meet specific traceable fibre content standards and we will be marketing the label to commercial markets as a valid and measurable standard.

New British Wool logo

New Stock Bull For The Castle Of Mey Aberdeen-Angus Herd

Skaill Erik In August 2008 a new stock bull was purchased privately from past Aberdeen-Angus Society president, Colin Davidson, from Skaill in Orkney. Skaill Erik G680, was born in May 2007 and in 2008 was Reserve Junior Champion at the National A-A show at Turriff and also Supreme Champion at the Dounby and County shows in Orkney. A full sister to Erik, Skaill Estella E382, was Reserve Female Chmpion at Perth in February 2007 and realised the top price of 6,800gns to Albert de Cogan, Co Cork, Ireland.



At the Black Isle Show in August there was a great show of Hill Cheviots, with over 140 sheep entered, resulting in over twenty entries in each class. A 2-crop ewe H5030 from the Longoe flock won the Female and Supreme Champion and was awarded the Craiglands Bronze Shepherd Trophy.

Lonqoe winner

At the Calgary Stampede Stock Show in Canada in July a North Country Cheviot shearling ram "Rusty Bucket 25T" was named the Interbreed Supreme Champion Ram of all the breeds. The ram was shown by Alan Breaky from Bragg Creek in Alberta and was sired using imported semen from the Longoe Flock.


A ewe lamb 'Longoe K999' from the Longoe North Country Cheviot flock won Female Champion and then went on to win the Reserve Breed Champion at the Royal Highland Show in June. She was born at the end of March and is sired by 'Myrelandhorn Microlight' and out of a ewe by 'Wemyss Wizard'. The flock also won 2nd prize in the tup lamb class with 'Longoe K1089' by 'Smiddyquoy Sailor' and out of a ewe by 'Durran Debonair'.


The ewe lamb 'Longoe K999' went a stage further at the Caithness County Show when she won the Supreme Champion North Country Cheviot. This is quite an achievement for a lamb, and especially as it was in the year when the two N.C.C. sections were combined resulting in strong opposition. The flock also won the Reserve Champion group of three pure bred sheep with the Hill Cheviots (shearling ram (1st), ewe (2nd), gimmer (3rd) ).
In the Aberdeen-Angus section the cow 'Castle of Mey Princess 31st' won the Reserve Champion. She is sired by 'Mushroom Friar Fergus' and out of 'Castle of Mey Princess 12th' - herself a major prizewinner in the early nineties.

The trophies won by the farm are as follows:

  • Robert Young and Co Perpetual Trophy for the Champion in the N.C.C. section
  • The Albert Hood Memorial Trophy for the Champion N.C.C.
  • Messrs Roughhead and Park Perpetual Challenge Cup for best N.C.C. female
  • Braeval Punchbowl for best ewe lamb
  • Hamiltons Auction Marts Perpetual Trophy for best Aberdeen-Angus female

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    Tuesday 20 March 2018